Invest Nebraska Provides Financing to Pro-Fit

Invest Nebraska Corp. announced today an investment in Pro-Fit Performance Club Fitting, L.L.C. (Pro-Fit). The investment is expected to aid Pro-Fit in developing and marketing the Pro-Fit Performance Club Fitting System, the company’s patented club fitting software system. Terms of the investment have not been disclosed.

“Invest Nebraska’s capital provides us the ability to refine our software and bring it rapidly to market,” said James White, Pro-Fit’s president and CEO. “We look forward to helping golfers inexpensively take strokes off of their game.”

“Pro-Fit has been able to effectively deliver an entirely new club-buying experience,” said Mark Crawford, CEO and investment manager of Invest Nebraska. “The customer feedback they’ve received has been remarkably positive. We’re glad to help Pro-Fit expand operations.”

Pro-Fit’s patented club fitting system measures all relevant attributes of a golfer’s swing and allows club fitters to build an ideal club for each individual. Clubs tuned by Pro-Fit’s system allow players to shoot straighter and farther than both factory clubs and clubs tuned by currently available systems. The Pro-Fit system has been used to successfully fit clubs for professionals like Peter Jacobsen, a Champions Tour player, and Steve Friesen, a Lincoln native and University of Nebraska golf alumnus.

About Invest Nebraska
Invest Nebraska is a Nebraska-based venture development organization focused on advising entrepreneurs and investing in technology and high growth companies in Nebraska. It is partially funded by the Nebraska Department of Economic Development through the Talent and Innovation Initiative.

About Pro-Fit
Pro-Fit is a custom golf club fitting company founded by PGA Professionals Jim White and Greg Johannesen. The pair has 52 years of combined golf industry experience, and has spent over 20 years refining their club fitting system. Pro-Fit operates out of the Firethorn West-9 golf course in Lincoln.